Every TikTok creator has a secret strategy that helps them stay unique and provide unique content to their audience. Though their niches are the same, and strategies are imitated, their secret gives them a competitive advantage. While analyzing whether brands on TikTok have such a secret, it has been found that there exists a secret strategy that has been top-performing for a very long time.
‘TikTok giveaway’ is the top-performing strategy that many brands use. Whenever a brand needs a boost, it uses a free TikTok likes generator to uplift its visibility. After gaining certain visibility and reach, they go for TikTok giveaways. These TikTok giveaways can help them grow significantly. They can gain new followers through the boost of engagement and shares they gain. Let’s review it in detail in this article.
What is a TikTok giveaway?
Giveaways on TikTok are a common means of expanding reach and bringing in more profile visits. Giveaways are simply contests in which people have to participate and get gifts or products. They need not essentially compete; they just have to perform a set of actions drafted by the brand. This will make them participants, and the brand will choose the lucky ones to give away products for free.
For example, the brand may ask you to follow and tag three friends. Or it may ask you to write a word about the brand in your story. Or it may ask you to mention a friend in the comments.
Why do you Need to Run Giveaways?
Giveaways are effective ways to introduce yourself and break the ice. People may not trust new brands. So, at such time, you can gain the audience’s trust and boost your reputation by giving away your products. This helps the audience experience and understand your product. Brands awareness will increase, and they can gain more leads. Giveaways can capture attention fast and thus are effective when done near a product launch. You can gain new profile visits with the actions performed by your participants. A simple tag-a-friend giveaway can amplify your reach. Overall, giveaways on TikTok have numerous benefits that a flourishing brand does not want to miss.
How to Create and Run a Successful Giveaway?
Are you excited to start your giveaway and boost sales? Then, here is the right way to do it. Consider these steps as your guideline for running a successful giveaway on TikTok.
- Determine the goal
- Select the prize
- Schedule appropriately
- Draft rules that align with the goal
- Create hype and follow it up
Determine the Goal
You have to determine a goal for your giveaways and draft your calls to action accordingly. For instance, if you want to boost your follower count, you can ask people to follow you and tag a friend. If you want more profile visits, you can ask people to tag 3 to 5 friends with a word about your brand and drop the same in their story. Or if you would like to increase engagement you can ask people to comment on their favorite product and follow you.
Select the Prize
You could give away your best sellers or the newly launched ones, as well as limited editions or holiday editions. The main purpose of the gift is to be worthy enough to persuade the participants to complete the requirements. If the process is not worthwhile, people will lose interest.
Schedule Appropriately
The time you post your giveaway has a big say in its success. There are so many chances of your giveaway to drown, and you may go unnoticed. Firstly, you need to check if any other big offer sale or giveaway is happening in your niche. You can just wait or propose a bigger one if you love challenges. Secondly, you need to check if you have a significant reach. If not, you can get free TikTok likes and boost your visibility. This boosted visibility can improve the chances of people relying upon and participating in your giveaway.
Draft Rules that Align with the Goal
You would have determined your goal already. Now, you need to draft rules that drive the giveaway in a direction that will help accomplish the goal. As mentioned earlier, create rules to boost engagement if you want engagement. Likewise, you can play around with the rules and make it more fun so that more people join it for fun, too.
Create Hype and Follow it Up
You need to create hype both before and during the giveaway. The hype you create will determine the reach of your giveaway. The more it reaches, the more effectively your goal can be achieved. Moreover, remember to follow it up and give prizes within the mentioned time.
Wrap-Up
TikTok giveaways are a shortcut to boost your reach and gain engagement. The winners can even become your customers as they have experienced your product. This results in a 360-degree gain. Finally, your TikTok presence is amplified. So, try to leverage this strategy and boost your presence on TikTok.
